Basically, in affiliate marketing, you promote someone else’s product and for every purchase made through your promotion, you earn a commission.

It is relatively new in the context of Nepal. However, when Daraz Nepal started its affiliate program, there is curiosity among people. And, people are starting to explore it as a new source of income.

Still, not all people are well aware of the great potential of affiliate marketing in the context of Nepal.

In this article, you will learn everything about Affiliate marketing in Nepal.

What is Affiliate Marketing?

As discussed earlier, affiliate marketing is commission-based marketing. Here, you promote products of other companies and earn a commission on every sale you made through your promotion. Let’s now see how affiliate marketing works.

Working of Affiliate Marketing

Suppose there is a product owner or company and the company started an affiliate program. Now, any bloggers or content creators can sign up for affiliate programs.

Once accepted, they can now promote the products of the business on their platforms.

Now, if someone from your promotion visits the company website and buys some products from the company, you can get a commission on each sale.

Parties Involved in Affiliate Marketing

There are 3 parties involved in affiliate marketing. To understand each party and their role, let’s take the example of the Daraz Affiliate Program in Nepal.

1. Product Owner

Anyone who owns and sells the product is a product owner.

Daraz is a local eCommerce platform in Nepal. It has a huge amount of products. And, it has started an affiliate program in Nepal.

Here, Daraz is the Product Owner.

2. Affiliate Marketer

Anyone who promotes the product is an affiliate marketer.

To be an affiliate marketer, you have to signup for the Daraz affiliate program. And, once accepted, you can promote the products on your platform (blog, social media, or youtube).

Here, Content Creators are Affiliate Marketers.

3. Consumer

Anyone who buys the product is a consumer.

When your audiences like the post, they will visit the product through your promotion.

Here, your Audiences are Consumers.

How does an affiliate marketer get paid?

Affiliate marketers are paid on a commission basis.

And, depending upon the policies of companies, affiliate marketers are paid based on:

• Lead – numbers of people visiting the product
• Sales (most popular one) – commission on each purchase made by the consumers

Sometimes marketers will get a commission even if the consumer doesn’t buy the product immediately.

This is because when people visit the product through promotional links, the information of the person is stored.

This information includes the promotional link through which a person visits the site. And, it is saved for some days.

So even if the person buys the product after few days, the affiliate marketer will get paid. As long as the days don’t exceed the expiration date mentioned in the affiliate program

Now you know how Affiliate marketing works, let’s explore its benefits.

Benefits of Affiliate Marketing in Nepal

Affiliate marketing has been the main source of income for many people. And, some people have built a whole business around affiliate marketing.

Let’s see some of the major benefits of affiliate marketing in Nepal.

1. You can earn from other’s product

With affiliate marketing, you don’t have to build your own products. You can simply sell others’ products and earn. This removes the overhead of production, maintenance of the product.

2. You can get Financial Freedom

This is one of the most important reasons why many opt for affiliate marketing. You don’t have to actively engage, you can stop working and your affiliate business will continue generating income.

3. You can sell to people all around the world

With affiliate marketing, you can now reach out to audiences in every part of the world. You are not limited to your locality.

4. You can scale easily

As mentioned earlier, you don’t have to worry about creating new products. You can simply choose multiple products and sell them. This makes it easier to scale.

5. You can build a strong relationship with people

When you keep suggesting good products to people, you are continuously building trust among people.

How to Get started with Affiliate Marketing in Nepal?

Now that you have a basic idea about affiliate marketing, let’s see how you can start affiliate marketing in Nepal.

Here you will get a step-by-step procedure to start affiliate marketing in Nepal.

1. Choose your Platform

Earlier we discussed that an affiliate marketer promotes other’s products on their platform. So it’s obvious that the first thing you need is a platform of your own.

The platform can be anything, it can be your blog, social media page, youtube, and so on. Even some people are doing affiliate marketing through newsletters.

So, there is no rule that you should stick to only websites and blogs for affiliate marketing.

Tip for choosing the platform

• Choose the platform that you are comfortable with or have basic knowledge about.
  This helps you focus on actual things instead of spending time learning about the platform.
  
• Stick with one platform. Many suggest diversifying and trying all the platforms. But, you should start with one platform.
  The smart way can be to grow your audience through a single platform and then diversify. This can save your time from moving back and forth between platforms with less or no gain.

2. Choose your niche/product

In affiliate marketing, choosing a niche means choosing the type of product you want to market.

Many people consider niche selection and product selection as two different approaches. However, you should always keep these together.

Always select a niche by keeping the product in your mind. For instance, if you are thinking about tech-related products then don’t start blogging about fashion.

Tips for choosing a niche

• Choose products that grab your interest. Getting results can take time and you may lose motivation.
  Your interest in the product can work as your motivation.
• And, always verify if people are interested in the product or niche of your choice. Otherwise, you will be trying to sell things that no one wants.

3. Build Audiences (Visitors)

Before you apply for any affiliate program, make sure you have some audiences. This will increase your chance of acceptance.

Think like this, few audiences mean few sales. And, companies might not be interested in investing on platforms with less scope.

On the other hand, with higher audiences, there is a high chance of sales on regular basis. And, it’s sure companies will invest in platforms with high audiences.

You get the idea.

Tips for building audiences:

• Don’t just build audiences for promotion, provide some value to them.
  Be an authority in your niche, be someone where people want to go for suggestions.
• Be trustable. So when you suggest products they end up buying.

4. Choose Affiliate Program

When it comes to choosing affiliate programs, there is not much option in Nepal. Daraz is the only biggest affiliate program right now.

However, there is always an option to go global like Amazon.

I know many affiliate marketers hate amazon due to its recent changes in commission rate. But it is a good option when you are just starting out.

Besides, you can always go for other alternatives to amazon. Check out this Authority Hacker’s Video to find amazon alternative programs.

Tips for choosing affiliate program:

• Always choose programs that pay you higher. If you are making sales then why not get a large commission from the sales.
• However, don’t just focus on the rate. Check if the product you are recommending is good for your audiences.
  Otherwise, it will destroy your reputation among people. And, trust me low commission is far better than a bad reputation.

5. Create Valuable Content

We have been hearing that lots of affiliate sites are hit by Google algorithms.

And, with the new Product Review Update, you cannot get away with the poorly written article. So don’t make your article looks like an e-commerce product page.

Tips for creating valuable content:

• If possible, try to test the products and write your experience about the product.
• Provide genuine information about the product. Not just copy and paste the features and descriptions.
  Your content should help people to understand how the product can help them.

Top Affiliate Programs in Nepal

At this point, you have an idea of affiliate marketing, its benefits, and the procedure to start. Now, let’s see what are some of the popular affiliate programs from Nepal.

For this, I asked the members of the Digital Marketing Club Nepal Facebook group to provide the list of different affiliate programs in Nepal.

Here’s what I find

• Daraz Affiliate Program
• ClothinginNepal
• AGM Web Hosting

Currently, there are not many Nepal-based affiliate programs. However, you can always go for global affiliate programs like:

• Amazon Affiliate Associates
• eBay Partner Network
• Webhost based affiliate programs like Bluehost
• WordPress Themes based affiliate like Elegant
• SAAS Affiliate Program like Time Doctor, Grammarly

Why Affiliate Marketing is less popular in Nepal?

Affiliate Marketing is still in its infancy. This is why it hasn’t gained the popularity it should be gaining.

Besides that, there are some more reasons which can be considered obstacles to the growth of affiliate marketing in the country.

1. Less Number of Local Affiliate Programs

We already discussed some of the popular affiliate programs in Nepal. From the list, you can clearly say the number is too less.

Though people can choose from any programs around the world. But still, not having enough affiliate programs inside the country decreases the awareness and interest among people.

2. Very Less Number of People Buy Online

It won’t be wrong to say people from limited regions are into the culture of online buying. So the number of sales made through affiliate marketing is too low.

This directly affects the prospect of affiliate marketing in Nepal.

3. Not Many Success Stories in the Market

In the context of Nepal, the culture of affiliate marketing is relatively new. So, there are not many success stories of brands doing great through this.

This is why not many brands want to start the affiliate program.

On the other hand, people are also not talking openly about the success they had through affiliate marketing. And, the main reason behind this is affiliate marketing being the competitive market.

People fear of inviting new competitions if they start talking openly.

4. Brands in Nepal are Operating in Very Less Profit Margin

Most of the businesses in Nepal are in a growing phase. And, they are operating with fewer profit margins compared to 80-85% margins from international brands.

This is why they cannot afford to share the profit through affiliate programs.

5. Presence of Fake Products

This is one of the major obstacles to the affiliate marketing culture in Nepal. There is a large number of fake products in the market.

People are not satisfied with the final product they get. And, this is killing the culture of online shopping in Nepal.

Future of Affiliate Marketing in Nepal?

The recent adaptation of affiliate programs by different brands has laid a path for affiliate marketing in Nepal. And, it will be the next big thing in Nepal.

Apart from that, let’s see some of the factors that will help in growing affiliate businesses in Nepal.

• The recent rise of Digital Marketing in Nepal will play an important role here.
• An increasing number of local bloggers and content creators.
• Development of proper tracking tools.
• Realization of opportunities from brands.
• New policies against the minimization of fake products.

If you are planning to explore and try your luck here, this is the right time to start. It’s because affiliate marketing in Nepal is at its initial phase. And, when it is fully grown, you will be ready for it.

Let’s hear from you now

I hope this guide was helpful and you learned something new.

Let’s hear from you now.

Are you into the affiliate marketing business?

What affiliate program you are using?

And, what programs you suggest for beginners?

Do let me know in the comment below.

The post Affiliate Marketing in Nepal appeared first on Querynepal.

And, if you are also planning to enroll in one of these courses, this article is for you.

In this article, I will uncover every detail related to different SEO training available in Nepal.

Before we start, I am assuming that you have a basic idea of SEO and its Working. If not, make sure you read this guide on SEO in Nepal.

First thing first, let’s start with the course outline for SEO training in Nepal.

SEO Training Course Outline

I have analyzed different SEO training available in Nepal and found that not all the training are providing a comprehensive course outline.

So, I have created a new outline that covers every aspect of SEO that every beginner should know about.

1. Introduction to SEO

• Basics of SEO
• Working of Search Engines
• Organic vs Paid Search (Traffic)
• Introduction to Google Algorithms
• Introduction to Roles of SEO
• SEO vs Social Media Marketing

2. Types of SEO

• Different Types of SEO: On-Page, Off-Page (Link Building), and Technical SEO
• Brief Introduction to each type
• Difference between Types of SEO

3. On-Page SEO

• Introduction to On-Page SEO
• Different Factors of On-Page SEO
• Optimizing Content
• Meta Titles and Meta Descriptions
• Optimizing for Header and Subheaders
• Page Experience Optimization
• Image Optimization: Alt Tag, Image Size, etc
• Internal Linking
• Brief Introduction to Keyword Research

4. Keyword Research

• Introduction to Keyword Research
• Need to Keyword Research
• Keyword Research Tools
• Introduction to Search Intent

5. Off-Page SEO

• Introduction to Backlinks
• Link Building Tactics and Tools
• White Hat Vs Black Hat Links
• Email Outreach
• Introduction to Branding
• Social Media Promotion

6. Technical SEO

• Basics of Technical SEO
• Introduction to Crawling, Indexing, and Ranking
• Importance of Technical SEO
• Page Speed Optimization
• Site Structure

7. Local SEO

• Introduction to Google My Business
• NAP Optimization
• Local Keyword Research

8. Content Marketing

• Basics of Content Marketing Strategies
• Content Writing Tools
• Types of Content
• Content Optimization (Curation)

9. SEO Tools

• Free Vs Paid SEO Tools
• Google Analytics
• Google Search Console
• Advantages of Paid Tools
• Different Paid Tools: SEMRush, Ahrefs, Screaming Frog

10. Practice

• Creating New Sites
• Start Optimizing the Sites

How much does SEO Training cost in Nepal?

The approximate cost of SEO training is between 10,000 to 25,000 rupees in Nepal.

If you ask me, I would say this is the genuine price as well. And, prices below and above this range are not worth it.

But again, the cost also depends on the institute and course outline. 

What is the duration of SEO training in Nepal?

The training duration is about 15 days to 2 months in Nepal. And, it depends on the number of hours you invest per day. Generally, the overall course is about 40 hours for absolute beginners.

Where can you get the SEO training in Nepal?

The training is provided by different training institutes (both offline and online). And, you can find them with a simple Google search.

Starting with SEO, Google search is something you should learn first :):)

Apart from institutes, I don’t think colleges provide courses specific to SEO. However, they do provide a whole degree in Digital Marketing. Kings College is one of them which I know that provides BBA in Digital Marketing.

Let me know in the comment what institutes and colleges provide SEO training in Nepal.

Benefits of SEO Training

For an absolute beginner, SEO training will guide you in your career. Here are some of the benefits of SEO training.

1. Provides all details to get you started

There are lots of guides and advice related to SEO on the internet. And, for a beginner, it will be overwhelming while starting with that advice.

In such cases, proper training will provide you with a proper path to get started.

2. Help you avoid bad practices

In the field of SEO, there are good practices, bad practices, and common practices. Proper training will help you find the differences between them.

It will help you avoid any damages in near future.

3. Help you stick with the course

When you pay for the training, you don’t want to leave the course in the middle. It will motivate you to continue the training.

4. Build a network and get a job

In today’s time, networking is so important to succeed in your career. And, some training institutes will help you build them.

Sometimes, they also help you get your first job.

5. Certificates

With training, you will get certified after the completion of the training. And, certificates are somehow important in Nepal.

Especially, while you are starting, it will help you prove your credibility in the field.

Career After SEO Training

Once you complete your training, you will be eligible for entry-level SEO jobs as SEO interns or SEO analysts.

But it’s not that easy because of the increasing competition in the Nepali market. So personally, I would advise you is to practice whatever you have learned.

This is why I have mentioned Practice in the course outline. You need to build your own site and apply whatever you have learned in the training.

SEO is best learned by doing.

What this means is training will set the fundamentals for your career but if you don’t practice yourself you won’t actually learn anything.

Because SEO is changing all the time and what you have learned as the best practice today might fall under the bad practice tomorrow.

You need to keep updated with the latest news and trends. But, don’t just rely on what you read and learn.

Try out yourself, experiment, and keep evolving.

That’s the best training to get started with SEO in Nepal.

The post SEO Training in Nepal: A Complete Guide appeared first on Querynepal.

And, if you are also planning to be a part of SEO in Nepal, this is the best time to start.

This article includes all the guides that will help you understand the overall working of SEO in Nepal. Either you are building a career or getting SEO for your business, this guide will help you build a strong understanding of SEO in the context of Nepal.

1. What are Search Engines?

At a very basic level, search engines like Google, Bing, etc are tools that provide the answers for queries searched by the user.

They search their database and provide the most relevant information to the users.

How do search engines work?

Basically, search engines work in three phases:

1. Crawling: The search engine crawls the entire internet and finds the content present on various websites.
2. Indexing: Those content found on the internet are then stored on the database of a search engine.
3. Ranking: Whenever someone searches for something, search engines search their databases and try to get the best possible result to the user.

How does the search engine determine the best result?

Search engines have certain guidelines like the quality of the content inside a webpage, the number of incoming links to the page, the structure of the site, and many more. All these guidelines are called ranking factors.

Based on these ranking factors, search engines assign quality indexes to each webpage.

Now, whenever someone searches for those pages, search engines will rank the webpage with the best quality at the top.

If you have an improved webpage in terms of ranking factors, you will have a better quality index. Hence, better chance to rank on top.

So, how can you improve your webpage?

This is where SEO comes in.

2. What is SEO?

SEO (Search Engine Optimization) is a technique to rank higher on search engines. And, people involved in implementing those techniques to improve the organic ranking are also called SEOs.

Thus, SEO is both a process and profession.

Here, organic ranking means, you won’t be paying for the ranking. Yes, you can pay to rank higher as well.

Let’s see a difference between organic ranking and paid ranking.

Organic Ranking Vs. Paid Ranking

Suppose you search for study in Australia in Google, then you will get the following result (result might vary on the time of your search).

Here, the first ranking is the paid ranking. And, you can clearly see the Ad label in front of the paid ranking. You need to pay a certain amount to Google for this type of ranking.

The second ranking is the organic ranking. It is the number 1 position for the keyword study in Australia.

And, SEO is used to get this ranking.

3. How SEO works in Nepal?

Now, we know the working of search engines and search engine optimization. Let’s see how SEO works in the context of Nepal.

Yes, SEO works differently in Nepal.

The basic working of search engines: crawling, indexing, and ranking and the ranking factors remains the same.

The thing that is changed is the relevancy.

Suppose you are from Nepal and you searched for: buy shoes online.

In this case, a list of Nepali eCommerce web pages will be the relevant result for you. Because ordering from local eCommerce is more efficient.

So search engines will prioritize the local store and show you results from the local store and local eCommerce.

Here, you can see the top ranking pages are Nepali eCommerce. There is no doubt that Amazon’s SEO is best. But still it is not ranked for us. Because relevancy plays a major role in terms of ranking.

And, it defines how SEO works in Nepal.

4. What are the different types of SEO services in Nepal?

SEO services are different techniques that will help you rank higher on search engines. Those techniques involve optimizing your website for different ranking factors. For example,

• Local SEO services optimize your local business listing.
• On-page Service optimizes your web page and content.
• Off-page service builds links to your website and increases the sites’ authority.
• Technical SEO fixes the technical problems and helps the search engine understand your site better
• eCommerce SEO improves the ranking of your product page
• Content Marketing attracts people to your websites by creating high-quality content.

Follow these guides to get detail knowledge of each services:

• SEO services in Nepal.
• Complete On-page SEO Checklist
• Local SEO Service
• Benefits of Keyword Research
• How to Create SEO Content?
• Content Marketing in Nepal

5. Why do you need SEO in Nepal?

SEO helps to improve the visibility of your business on digital medium. If you are planning to grow a digital business in Nepal, SEO should be your first priority. Because SEO can bring lots of opportunities for your businesses in Nepal.

Find out more about the various benefits of SEO in the context of Nepal on:

• SEO Opportunity in Nepal.

6. How long does SEO take to work in Nepal?

If done properly, SEO takes about 3-6 months to actually start getting results.

But, it’s not the same for all. Every business has their own time duration. And, it totally depends on various factors.

If you want to know about these factors, make sure you visit the article:

• How long does SEO take in Nepal?

7. How much does SEO cost in Nepal?

Generally, the cost of SEO in Nepal starts from 25000 to 2 lakhs per month.

However, the cost is influenced by different factors like:

• Type of SEO service you want
• From where you want the service
• How long do you want the service?
• Type of Business you are into
• Level of Competition in our field
• Current condition of your digital business

Though pricing is important, it should not be the deciding factor for getting SEO services in Nepal. Because the damage done by cheap services is far too worse.

But, it doesn’t mean you should pay whatever cost the service provider (freelancers or agencies) ask. Now, how can you determine if the price asked by any SEO agencies is reasonable in the context of Nepal?

I will be creating a guide to help you through this. Make sure you subscribe, so you will be notified when the guide is published.

8. SEO Freelancers or Agencies: Who should you hire in Nepal?

In the context of Nepal, you can hire a freelancer of an entire agency to get SEO services.

But, which one should you hire: freelancers or agencies?

Well, it entirely depends on your business requirements. However, there are some advantages of choosing one over another.

Why SEO Freelancers?

When you hire a freelancer, the cost will be cheaper than the agency. Also, they will have fewer projects so they can give more time to your business. And, your team members can also work along with the freelancers more effectively.

However, freelancers tend to be experienced in one field, either on-page or link building or something else. (There are some exceptions and if you find them don’t let them go.)

And, also they might not have all the tools required for effective services. Because they cost lots of money and a single freelancer might not afford them.

Why SEO Agencies?

Now, if you choose an agency, they will have specialists in each field: On-page specialist, Link building specialist, local listing specialist, and so on. And, they will use all the great SEO tools like Ahrefs, Screaming Frogs, SEMRush, SurferSEO, Majestic, and so on.

However, agencies are expensive compared to freelancers. Also, they will have a bunch of clients so might not provide a personalized experience to you.

9. SEO Training in Nepal

The SEO industry as a whole is growing in Nepal. This makes it a perfect time to start your SEO career in Nepal.

You can find lots of training institutes and colleges providing courses in SEO.

But choosing the best one among them is not an easy task. Especially when everyone one of them promises awesome courses.

So, I have created a guide on SEO Training in Nepal. This guide will help you know everything related to SEO training available in Nepal.

I will be adding lots more guides on SEO in Nepal. So stay tuned for awesome resources.

And, if you have something to add to the list, let’s discuss in the comment below.

The post SEO in Nepal: A Complete Guide appeared first on Querynepal.

And every time their answer is “It depends“.

That is the only right answer in this scenario. Unlike other fields, it’s not possible to predict the exact time duration for successful seo.

However, it doesn’t mean that seo is totally a black hole.

Generally, it takes around 3 to 6 months to actually start getting results from an SEO campaign. And, this is the time frame used by many SEOs and SEO agencies.

However, if we talk about a country like Nepal. Here is not much competition on organic ranking. So it’s safe to say that the duration is comparatively shorter than in other countries.

The time duration for seo to work depends on various criteria like the current status of the webpage, market competition, authority of the webpage, content, and many more.

Today, we will explore the different factors that are directly associated to determine the time duration for SEO in Nepal.

1. Current Status of the Webpage

The current condition of the website directly influences the time duration of your seo campaign.

For example, the age of your website. If you have a new site then the result of seo might take longer than some older sites.

Besides, if your site has been hit by Google algorithms or is violating guidelines, then the result might take forever to show.

So it’s really hard to predict the time of seo without properly analyzing the current status of the website.

2. Market Competition

The level of competition present in your field also plays a big role in determining the success of your seo.

The higher the competition is, the longer it will take and vice versa.

As mentioned earlier, there is not so much competition in the Nepali market when it comes to organic ranking. So, you might get earlier results if you are targeting for Nepali audience.

However, this is not true for every field. There exists some level of competition especially in the field of technology due to the presence of sites like Techlekh and GadgetByte Nepal.

If you want to know about the level of competition in your market, you can simply do a Google search with any topic in your field. And, see if you find any big names on the search engine result page.

3. Authority of Website

In the field of SEO, the authority of a website is determined by incoming links. That is if a site is getting a large number of high-quality links, then the site is considered a high authority site.

Think of this as like recommendation. If your site is recommended by many other sites, then search engines might consider your site trustworthy and expert.

And, search engines always give priority to a trustworthy (high authority) website. This is why the authority of a website directly affects the duration of your seo campaign.

The more the authority, the quicker the result will be.

In the previous section, we talk about Techlekh and GadgetByte Nepal. These sites have established themselves as a higher authority in the field of technology in Nepal.

Suppose you own a tech site similar to that of Techlekh. And, you have created great content and publish it.

Now if Techlekh also creates content on the similar topic. Then, the content published by Techlekh will rank quicker than yours.

This is because as per Google, Techlekh has more authority than yours. So, content from it will take less time to rank than some other low authority sites.

4. Content Quality

Content is the major factor that determines how quickly your seo campaign starts getting results.

No matter whatever you do, you cannot compromise on the quality of the content.

If the quality of your content is not valuable to your users, then there is no way you are getting results any time soon.

Also, creating content consistently also helps you get quicker results.

If you are regularly creating publishing content then there is a high chance that Google might consider your site as valuable. Thus helping the ranking of your website.

Conclusion

Unlike older days, search engines nowadays consider various factors while determining the organic ranking.

This makes it nearly impossible to predict the time duration for the working of SEO.

Despite the fact that there is no exact time for SEO to work, people are continuously investing in SEO.

The main reason behind it is the benefits it brings to any business.

And, in countries like Nepal, where there is much less competition in this field, there exists a huge SEO opportunity for businesses in Nepal.

Also, the time that SEO takes to work in Nepal is much lesser. This is why I feel it might be the perfect time to take your business online.

But one thing you should know is that SEO is more like a journey than a destination. It doesn’t stop once you get the result. You have to be regular and up to date with it.

This is because the ranking algorithm is changing continuously. And, the best practice today might not be worth tomorrow.

So it doesn’t matter when you get the result, you need to be regular and continuous when it comes to SEO in Nepal.

The post How long does SEO take to work in Nepal? appeared first on Querynepal.

There is always a motivation behind every search. And, based on motivation, Google searches can be divided into different types.

Today we will explore some of the different types of searches popular in Nepal. We will learn about

1. Informational Search: To learn something

As the name suggests, the main purpose of informational searches is to find some information on the internet.

When people search to learn something or to find some information, then the search is considered an informational search. Here, the information can be quick answers, guides, advice, tutorials, recipes, etc.

Let’s see what the popular informational searches in Nepal look like.

The above image shows the search result page for the query tax rate Nepal. Here, we can clearly see that people want to have information about the tax rate.

The result page generally consists of blog posts.

2. Transactional Search: To buy something

Transactional searches are directly related to buying some products online. Here, people are searching for products to buy.

Recently, online businesses in Nepal are growing so rapidly. This has increased the number of transactional searches as well.

It involves searches like

• buy headphones
• Netflix subscription in Nepal, and so on.

Here is an example of a transactional search for the query buy headphones in nepal.

The result page for transactional searches consists of online stores and eCommerce websites.

3. Navigational Search: To reach somewhere

When people use Google search to reach someplace, then it falls under the category of navigational searches.

For example, people searching for querynepal on Google might want to visit the Querynepal website. 

This is how the navigational search works. Searchers have a clear idea of where they want to go. They use the search to visit there. This type of search generally involves the name of brands.

Here is an example of a navigational search.

The result page of navigational searches generally consists of different pages of the brand used in the search query.

4. Mixed Search: Combination of two

There is no fixed rule that people use only those 3 types of search queries. Sometimes people use searches that will be a combination of two.

For example, the query, buy a laptop under 1 lakhs is the combination of the informational and transactional search.

Here, the purpose of the search is to buy a laptop. But, the searcher is not sure about which laptop to buy. So, he is looking for information as well.

Based on the searcher, this type of search can be put under either informational searches or transactional searches.

This is why I kept it in a different sector. Just to make you aware that, these types of search queries also exist.

How to determine the search type of a query?

Now that you know the different types of search queries. But, how can you categorize a specific query? How will you know if it’s an informational, transactional, or navigational search query?

It’s not that hard actually. All you have to do is use the search query and analyze the result page.

Now, if the result page is consists of

• Blog Posts, then it is an informational search query
• Product Page, then it is a transactional search, and 
• Brand Name, then it is a navigational search 

Let’s determine the search type for the query seo opportunity nepal.

Here, we can see the result page of the query consists of only blog posts. This shows that the search type of seo opportunity nepal is Informational.

Why knowing about the search query is important?

In simple words, knowing about different types of search queries will give you an idea of the type of content you should be creating.

Suppose you have chosen a keyword to create content. Now you can categorize the keyword in one of the types of searches. That is if it falls under informational, transactional, or navigational search.

This helps you determine the type of content you should be creating. Like, if it falls under the informational search, you should be creating blog-type content.

Final Words

Knowing different types of searches is the same as finding the search intent behind a query. This helps you plan your blog.

So make sure you categorize your targetted keyword. And, find out if you are creating the right type of content based on the keyword.

The post Different Types of Search Query in Nepal appeared first on Querynepal.

On-page SEO is the most important technique along with Technical and Off-page SEO.

The main purpose of optimizing your webpage is to help search engines and users have a better understanding of your content. And, hence search engines can rank your content for relevant searches.

If your webpage is not optimized properly, then search engines won’t have a better understanding of the content. Thus, they might consider your site of low quality.

So, on-pages SEO should be your primary focus.

Today, in this blog we will discuss the important On-page SEO checklist. We will have a quick overview of the major on-page factor.

So let’s get started.

1. High-Quality Content

There is no alternative to high-quality content. If your content is not valuable, then there is no chance you will rank.

So creating valuable and comprehensive content should be your focus.

Find out the process of creating rankable content on How to Create SEO Content?

2. Meta Titles and Descriptions

Google has confirmed that titles help in the ranking of your content. More specifically, it helps search engines understand your page.

It is good practice to use keywords that you are trying to rank for. But, it should be relevant to your content as well. Don’t just use keywords for the sake of optimizing only.

There is a mixed feeling about the meta description in the SEO community. This is because most of the time search engines ignore the meta description provided by you.

Based on the search query, search engines extract the description from the content. And, it keeps changing.

However, it doesn’t mean you should not provide the meta description. Google’s John Mueller has suggested to always provide the relevant description.

Here’s is how your title and description look on the search engine result page.

The rightly optimized title and description might encourage users to click on your site. So, many SEOs consider it one of the most important on-page SEO after content.

3. Headings and Subheadings

In old days, headings used to be the important ranking factors. This leads to the stuffing of keywords on headings and subheadings.

This is why they are not strong ranking factors today. However, they are still important when it comes to on-page optimization.

Headings and Subheadings are specified by HTML tags (H1, H2, …H6).

It has been found that Google checks the H1 tag to find what the content is about. Hence, people recommend using the heading of the content inside the H1 tag.

And, subsequent subheadings inside H2 or H3 tags.

A properly optimized heading and subheading will make your content scannable. And, users can quickly grasp information just using the heading and subheadings.

Hence, always use relevant and informative headings.

4. Image Optimization: Size, Title, Alt Text

There is no doubt that images help to make content more valuable and informative. And, in a way, it helps in ranking as well.

But just using images is not enough. The size of the images should be optimized. Otherwise, it will affect your page speed.

Besides, make sure the title and alternative text of the image is descriptive.

Alt text helps visually impaired people understand images. Also, in situations where images fail to load, the alternative text will be helpful to describe the image.

A good practice of using alt text is to describe what you see in the image.

5. URL Structure

Optimizing URLs might not be the direct ranking factor. But, it is definitely a strong ranking factor.

Just take these examples:

https://querynepal.com/onpage-seo-checklist
https://querynepal.com/post/1342

Which one will be better to read and understand?

You get the idea.

For optimization of URL

• keep is short and easy to remember
• use keywords in URL

6. User Experience

Search engines nowadays are improved a lot. They are focused a lot more on satisfying the user’s needs.

This makes the user experience a major SEO factor in recent times.

If your website is not providing a good experience to the people, then that will definitely affect your ranking.

When we talk about experience, it involves

• right fonts
• colors
• placement of sidebars, ads
• popups ads
• sign up options, and many more

Make sure to focus on providing the best experience to users. Search engines will appreciate it.

7. Site Structure

An optimized site structure will keep users on your site for a longer period of time. And, the longer people stay, the better it is.

The site structure is more focused on the accessibility of the site.

If people are leaving your site without traversing on other pages, then you should definitely consider improving the structure.

You should reduce the effort for navigating your site. This will encourage people to traverse your site more often. 

So make sure you have organized your site content under proper categories and subcategories. This way all of your content will be findable easily and organized under.

The silo structure is one of the most popular structures for many businesses. Here is an example of a silo structure.

8. Breadcrumbs

If you don’t know, the breadcrumb is a navigation text that appears on the top of a page. For example,

It gives an idea of which page users are on the website. And, how can they get back to the home page and other pages?

Breadcrumbs also help in figuring out the structure of the site. This makes it easier to access different parts of the site. Thus helps in enhancing the user experience.

9. Schema Markups

Schema markups are used to help search engines have a better understanding of your site. Like if you use Review Schema, then search engines will include reviews for your webpage in the SERP.

Besides, schema markups will encourage people to click your website on the result page.

10. Internal and External Links

It is nearly impossible to provide all the information in a single post. So, you should always provide links to other resources that are relevant to the post.

The link can be internal and external.

Internal links help search engines discover other pages in the website. Also, you can pass link juice from one page to another page using internal links.

In the case of external links, make sure you always link to the high-quality content. The page you are linking to should provide some value to the user.

Otherwise, it will be treated as spammy links by search engines.

Conclusions

These are the basic on-page factor that can help you boost the ranking of your webpage.

It’s true that some of them are more important than others. But it doesn’t mean you should focus only on them.

Each one of them carry some sort of value. So make sure you optimize all of them.

The post The Complete On-page SEO Checklist appeared first on Querynepal.

Especially now when everyone is trying to take their business to the digital medium.

And, if you are one of them, then ranking on the search engine should be one of your major goals. Now to achieve that goal, you should consider getting SEO services.

SEO services are different techniques that will help your business rank higher on the search engines (Google, Bing).

Now depending on your business, you might want to go for different services that are affordable and beneficial for you.

But, without knowing about the functionality of each service, it will be difficult to determine the service your business need.

So, today in this blog, we will be covering some of the popular SEO techniques in Nepal. We will learn about

Before we start, make sure you know why need SEO. In my previous blog, I have talked about the various Opportunities of SEO in Nepal.

1. On-Page SEO Service

All the SEO techniques that are applied within your web page falls under the category of on-page service. It involves content, titles, meta descriptions, headings, site structures, URLs, and internal linking.

The on-page SEO helps search engines understand your site. They will figure out what is your site about, how relevant it, and is it worth ranking.

a. Content

It is the information that you are providing to your users. And, if the information is not valuable, there is no chance that your site will rank. So, forget everything and just focus on creating high-quality content first.

If you want to know how to create high-quality SEO content, visit How to Create SEO Content?

b. Meta Title and Description

Meta title and description are the information that appears on the search engine result page. For example, suppose you search for seo services

Here, you can see the meta title and meta description.

Most of the time search engines ignore the meta description provided by you and extract from the content. And, it keeps changing based on the search.

But, it does not mean you should stop providing meta descriptions.

c. Headings

Headings as such don’t affect the ranking of your page rather it helps search engines understand the site better. Like, if you have used your main keyword in the H1 heading, then it is clear that you are emphasizing the keyword.

Besides, the proper structure of headings makes your site scannable. And, that’s what some people want. 

d. Site Structures and URL

The site structure is related to the accessibility of the page. A good structure of your website helps people to easily access your web pages. This will definitely encourage people to traverse some other pages on your site.

And, as for the URLs, just look at these two URLs,

https://querynepal.com/content-marketing-in-nepal/
https://querynepal.com/12376

Now tell me which one is better for you. You get the idea right.

Besides these other on-page services involve optimizing the alt tag and title for images.

3. Off-Page SEO Services

When it comes to off-page SEO, it involves services that are done outside of your website. And, in the context of Nepal, link building and social shares are the two most popular of-page SEO services.

The main purpose of this is to build the authority of your website so that your site can be considered trustable.

a. Building Backlinks

You know how the recommendation system works. Backlinks in SEO are similar to that. When a highly recognized and authoritative site links to your website, then search engines might consider your site to be trustworthy. It’s like someone who is already recognized and an expert is recommending your website to search engines.

Backlinks are passing a signal that our content is worthy of ranking.

And, the more backlinks you get, the authority of your site will increase. But, it’s not only about the number. The quality of links matters more. Otherwise, the backlinks will do more harm to the site.

Due to the effectiveness of links, many SEO experts and agencies in Nepal try different techniques of link building. And, some of these techniques are against the guidelines of search engines. So always be careful about such techniques.

To learn more about backlinks, visit What are Backlinks?

b. Social Media Shares

Google has confirmed that social shares do not help in the ranking. But, it should not stop you from building brand and authority on social media.

This is because as the number of shares increase, more people will know about your business. And, this increases the chance of getting more backlinks.

2. Local SEO Service

If your business is based within your locality, then local SEO is something you should focus on. Local SEO is the technique of ranking higher for local searches. Local searches involve keywords like near me and place name.

Suppose, you own a restaurant business, then you might want to rank for keywords like restaurants near me, restaurants in Kathmandu, and so on. In this case, you should focus on local SEO services.

The local SEO service tries to rank your business in Google My Business listing. Here is what GMB listing looks like

To learn more about local SEO, visit Local SEO and it’s benefits.

4. Technical SEO Service

Technical SEO is essential if you want search engines to find your site. It involves knowing about crawling, indexing, rendering, and ranking of the website.

• crawling – search engine finds your web pages
• rendering – renders the CSS and JavaScript files your web pages to find what does the site look like
• indexing – stores the information according to the relevancy of content
• ranking – displays your web pages based on the search

These are some of the information you should have to understand technical SEO service. However, the actual services involve

• Creating the sitemaps.xml and robots.txt file.
• Allowing search engines to crawl your website
• Proper rendering JavaScript and CSS files.
• Optimizing the website for mobile devices.
• Showing the same result for users and search engines.
• Canonicalization of duplicate content.
• Proper use of 301 redirections and 404 errors.
• Use of Schema markups.

To learn about these services in detail, visit the Technical SEO Guide.

5. eCommerce SEO Service

With the rapid growth of online shopping in Nepal, eCommerce SEO is one of the trending services. It includes all on-page/off-page/technical SEO and content marketing services.

This makes eCommerce SEO service a little bit complex and challenging.

Popular services in eCommerce SEO includes

• Creating comprehensive and easy to read descriptions
• Optimizing images 
• Reviews from customers
• Creating blogs around products, and many more

Most people use search engines to buy products. This makes eCommerce SEO so much important in recent years.

6. Content Marketing

Content marketing is an inbound marketing technique. Here, you create content and provide it freely to the users.

When you look into big sites, you can see not only they sell their products, they have started their own blogs to help people. Their blogs provide value to users and increase engagement.

Also, blogs help to make people aware of your brand and products. Thus helps in converting users into your potential customers.

Content marketing always goes side by side with SEO. Creating high-quality and valuable content is one of the best ways to rank on search engines.

And, the content helps you get traffic to your websites. The ROI generated by it will be continuous for a longer period of time.

Find out more about content marketing on my previous blog Content Marketing for Business.

SEO Services Pricing in Nepal

Now that you have decided to go for SEO services, it’s time to know how you can get such services and how much will it cost? 

Unlike other services, there is no fixed cost here. It all depends on different factors

• type of services you choose
• competition in your field
• agencies you hire
• duration of the project, and many more

Here, the duration of the project doesn’t mean the time period of getting results. It’s the time required to complete the task. This is because no one can guarantee the result duration.

If you are looking for an exact number, I have found that the cost ranges from NPR 35,000 to 2,00,000 per month. There are many agencies that are providing the service at a much cheaper rate.

But, make sure you know whether the services you are getting will help your business or not. Especially, if you are going for agencies with lower rates.

Always have information about all the work they are doing on your site. And, regularly follow up with them.

Besides, if you’re low on budget, you can go for freelancers as well. There are plenty of freelancers available who can provide services at lower rates than agencies. But make sure they deliver the quality.

It’s all about the quality of service that matters.

These are the major services delivered by many professional SEO agencies in Nepal. Hope this helps you understand the type of services you need. And, check if your agency is providing the services they promised.

Let me know in the comment below if you are using any other services.

And, subscribe to the newsletter for more information related to SEO and digital marketing news and guides.

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The post Different SEO Services in Nepal appeared first on Querynepal.

From finding the niche for your business to scaling the business, we can use the keyword research. So today, we will explore some of the major benefits of keyword research.

Before we start, let’s quickly discuss the keyword research first.

What is Keyword Research?

Keyword research is the process of analyzing different terms or queries that people use to search on the search engines. It involves finding

• Keywords people are using to search
• Number of times the keyword is used
• Competitors ranking for that keyword
• Difficulty level to rank for the query
• Different variations of the keyword
• Search engine’s understanding of the keyword, and many more

Benefits of Keyword Research

Now that we have some understanding of keyword research, let’s directly jump into the benefits of keyword research.

1. Find the Niche for Our Business

That’s right, we can use keyword research to find the niche for the new business or blog.

Suppose we are confused about starting our business on Digital Marketing or Web Development. Now in this case we can use Google Trend to compare both the fields.

Visit Google Trends, insert both the terms, and compare them. 

Here, we can customize our search according to

• Country
• Year
• Business Category (Finance, Computer, etc)
• Search Platform (Youtube, Image, Web)

We can also check for any business trend in any field we like. All these data might help us make a decision to start a business.

2. Plan Our New Blog Titles

Now that we have decided our business. we can also use keyword research to plan the blog for our business.

We can find a list of topics people are looking for. Based on the topics, we can plan our blog strategy.

Suppose we want to start a blog for our Web Development business. We can use Reddit Keyword Research Tool to find what people are looking for in our field.

Here, all we have to do is enter the name of the subreddit based on our business field. It then shows a list of different keywords popular in the field. Besides, we can also get the total search volumes of each keyword.

We can also export the whole data in excel which is really helpful.

We can also use a tool called AlsoAsked. Suppose we want to plan for the blog on the Digital Marketing business. We can visit the site and enter the term digital marketing.

Here, we can find all keywords related to digital marketing. This will definitely help us gather tons of topics for our blog.

All these data are extracted from the People Also Ask (PAAP section of the SERP. If you don’t know about the PAA section, visit What does Google SERP Look Like?

3. Find Topics to Be Covered By the Blog

Sometimes it might be hard to decide what topics to be included in the blogs and what topics should be excluded. In this case, we can use keyword research as well.

Here, we can use the keyword research tool called AnswerThePublic. All we have to do is enter our blog topic and search. It will show all the related terms people are looking for.

Let’s search for the topic, Digital Marketing Types.

This is just a demonstration of data in a single section. It provides huge data in nicely organized sections.

However, we can only get limited number searches per day in the free plan.

Also, we can use the Searches Related To section present at the end of the search engine result page. Here’s what the section looks like for the same title, Digital Marketing Types.

As we can see the searches related to section can also be used for our keyword research. It provide topics that can be included in our blog.

4. Choosing the Right Form of Content

I personally feel that keyword research should not be used only to find the right topics and keywords. We can use it to plan the format of our content.

For this, the search engine can itself become the best keyword research tool.

We just have to search our topic on Google and analyze all the top-ranking pages.

If all top-ranking pages are

• Videos – We should consider videos as our content format.
• How To Articles – We should create articles in the same format, and so on.

This is because search engines always try to provide the most relevant content to the users. And, a particular format of content might be more relevant. So making content in the same format might be more effective.

5. Get the Number of People Interested in a Topic

Till now we are generating keywords and topics. We can also get the proper data using keyword research.

We can get information like the number of people searching for a keyword, the location of people searching, and so on.

For this, I would recommend the Keyword Planner. It is a free tool from Google.

Here is what the keyword planner looks like for query digital marketing.

As we can see, it shows the range of average monthly search, related searches, the level of competition to rank for the keyword, and we can also modify the search for location and date.

Alternatively, we can also use Ubersuggest. It is also a free tool available right now. And, quite easier to use than the keyword planner. You should definitely give it a try.

6. Find the Average Word Count of Top Ranking Content

It’s true that word count is not the ranking factor. However, knowing the average word count of top-ranking pages will be beneficial in some way.

If you can manage to get paid tools like SEOSurfer, Ahrefs, and SEMrush, then those will provide more efficient data in an organized form. However, we are just considering free tools in this blog so these tools are out of option.

As for the free tool, I would say the extension Keyword Surfer gets our job done. It is the extension from SEOSurfer. And, is available for all Chromium browsers.

Once we install the extension, for every search, we can see the search volume for the keyword and a box from Keyword Surfer on the right side.

On the box, we can see a chart with options, Traffic, Word, and Keywords. When we switch to Words, we can get information about the word count of top-ranking web pages for the keyword.

This is a highly recommended extension for SEOs. Make sure to get the full benefit of it.

SEOquake was another extension quite useful for many things. It has recently switched from free to paid. But we can get quite some information using it for free. Worth a try. 

7. Get the Long Tail Keywords

As the name suggests, long-tail keywords are longer versions of a specific keyword. For example, the best seo tools in 2020 is a long tail keyword for the keyword seo tools.

They have low search volume and low competition. This is why ranking for long-tail keywords is quite easier than actual keywords.

Google’s Autocomplete, People Also Ask section, and Searches Related To sections are the best tool to find long-tail keywords.

Here we can see the list of long-tail keywords for the query seo tools using Autocomplete.

Now let’s see some of the suggestions from the People Also Ask section in Google.

As we can see, we can also use the search result page as the free keyword research tool. Here, we can get different long-tail keywords for our new blog.

Final Takeaways

The benefits of keyword research is not limited to only those mentioned above. We can achieve many more.

But before using any tool, make sure to have a clear idea of what we are trying to achieve. And, find the tool that serves the purpose.

If you want to find out about the popular keyword research tools then visit these articles

• Best Keyword Research Tools from Backlinko
• Free Keyword Research Tools from Ahrefs

Another good thing about keyword research is we can use one tool for multiple purposes and multiple tools for one purpose.

Like, the Searches Related To section in Google SERP can be used to find the title of new posts, topics for the post, or long-tail keywords. So, just because I have used a specific tool for the specific work doesn’t mean you should be doing the same.

Try the tool. Find what it provides. And, then use them to get the best possible outcomes. Don’t just use them to find the keywords to stuff in our content.

The post 7 Benefits of Using Keyword Research appeared first on Querynepal.

If you are one of those who want to rank their website higher using content, then this guide might be something you are looking for.

First thing first, what is the difference between regular content and SEO content?

According to Google, there is nothing called SEO content. If your content is unique and provides all the information required by users, then it can rank on search engines.

Now if you ask me, creating unique and quality content is definitely the first and most important step. But there are other factors involved in a ranking like links.

However, all those extra factors won’t help you if you don’t have great content.

So following the advice from Google, let’s explore the procedure of creating great content that can rank on search engines.

This is a step by step process. So, make sure you don’t miss any section to get the most out of this guide.

1. Understand the Industry

During the early days, I used to be so excited about creating content that I wanted to write about everything I know. And, later I realized that was a big mistake.

Because writing about every topic won’t be valuable for your industry. Unless you are a news site.

You should have proper knowledge about the industry you are writing about. This is because knowing the industry helps you understand the goal of your content.

If you are writing for your blog, you need to know what type of industry your blog is based on. Either you are a health-based blogger, tech blogger, or something else.

Or, if you are writing for small businesses, you need to understand the core value of the business.

2. Know Your Audience

You are creating content for your users. So, knowing them is crucial for you.

What I mean here is you need to find out as much information about your users. Like the age group, gender, professions, what format of content they want, and so on.

This helps you build a proper strategy for your content. Suppose most of your potential customers spend time on YouTube, then it’s obvious that creating blog articles won’t be as effective as video.

This is why you should always know who is consuming your content.

3. Choose The Topic

For many people, the process of creating content starts from here. This is one of the basic yet difficult steps.

Basic because you can create content on any topic you like. There is no restriction.

And, difficult because you want people to read your content. Now to make people read your content, they should have an interest in your topic. Otherwise, why would someone read something they have no interest in?

So you should find what people are interested in and what people are looking for. But don’t forget about your industry. Find topics within your field that people can benefit from.

Now, to find those topics let’s go to the next step.

4. Keyword Research

The process of keyword research is quite common in the field of content creation and SEO services. It’s because this helps you find what people are looking for on the internet.

And, since we are creating content for people, so knowing what people are searching for is important right?

So, how can we do that then? How can we find what people are looking for?

Well, there are lots of tools available for this. There are paid tools like Ahrefs, SEOSurfer, SEMrush, and so on. And, there are free tools like Google Autocomplete, People Also Ask section, Searches Related To section, People Also Search For section, and YouTube AutoComplete. 

These tools will provide you with organized and detailed data about what people are looking for. And, this will help you find the perfect topic for your content.

If you want to know about different keyword research tools, visit Best Keyword Research Tools.

Let’s have a quick view of what information you can get from keyword research. So here is what the Ahrefs tool looks like.

As you can see, besides just finding topics, you can get information about the number of people searching the topic, related keywords, questions, how difficult it is to rank for, and many more.

I recently discovered AlsoAsked. It is a great site that can give you a detailed list of topics related to any keyword.

And all those additional topics and questions you find can be used inside your content. This will improve the quality of your content. Also, search engines will have a more clear idea about your content.

If you want to learn more about the benefits of keyword research, visit 7 Benefits of Keyword Research.

5. Competitor Analysis

Now that you have done keyword research and decided on your topic. It’s time to analyze what your competitors are doing. Here, competitors mean those content that is ranking for your topic.

First, you need to check the search intent. If you don’t know, search intent means what search engines think about the topic. For this, analyze all the results in the search engine result page.

Suppose, for your topic if all top-ranking pages are Top 10 type articles, then creating the same type will be more effective. Or, if videos are ranking then creating videos will be beneficial. This is because search engines understand people are looking for those types of content.

Next, you can find common concepts covered in every top-ranking page. This gives you an idea about the information that should be in your post as well.

Besides, you can check

• if there is a similarity in word counts
• some concept they are missing which you can include in your
• whether the content is regularly updated
• find what people are asking in comments, and many more

Here, I mentioned word count but you should know that word count is not a ranking factor. People think that long content usually covers the topic in detail. So might help in ranking. But if you can satisfy users with short content, then that’s great as well. 

6. User Intent

Search engines now understand the semantic of your content. If your content is not valuable for users, then it won’t rank.

And, to create content beneficial for users, always focus on USER INTENT. Look I have emphasized the term, it’s that important.

Now for content with user intent, I prefer to do the following

• Always think like readers. Keep yourself in their place. Think about what information you might need if you were searching for the topic. Your content should provide all the information.
  
• Include only those information that is beneficial for users. Remove the unwanted information. And, always write in simple language. Just because you know some fancy complex words doesn’t mean you should include it in your article. Your reader might not know about that.
  
• Try to make the content relatable to users. Use examples, visuals, and proper structure of paragraphs. So, people don’t feel lost.

Always think that you are creating content for humans not for search engines.

7. Choose Content Format

Choosing the correct form of content is as important as creating the actual content.

Suppose your target audiences spend most of their time reading articles and blogs. Then the video form won’t be beneficial for you. Or if most of your audiences listen to music while working and traveling, then the audio form of content (podcast) will be much more effective.

So knowing your audience and creating the form of content they are interested in is really important.

8. Content Outline

Most people often ignore this and I was one of them. But, I strongly recommend making an outline before actually writing.

Now you have collected everything you need about the topic. And, you know how you are going to approach. But don’t just keep the approach in mind. Write it down and prepare the proper formatting of your content.

Here are some of the reasons why you should make the content outline first,

• The content outline will give you a rough estimation of how your final product will look like. And, you can figure out what is missing and what needs to be removed beforehand.
  
  
• You can write by staying within the boundary. This is important because you cannot just write about anything. You should stay on the topic.
  
  
• A proper outline will help you maintain the flow of your content. You will understand how to have a connection between each section.
  
  
• Suppose, the first section talks about one concept and the second section talks about another section. Now you don’t want the next section talking about the first concept. That will be so confusing for your reader.
  

I strongly suggest you make a habit of creating outlines. What I personally do is write all the sub-headings first. And, then list out points that I will mention in each section. Finally, I write one section at a time.

Someone from Reddit introduced it to me. And, it has been saving lots of my time.

9. Proofreading: Review and Edit

This is something most writers struggle with. It’s because they don’t have a dedicated editor who will proofread the content and edit it. And, reviewing your own content is kind of boring (let’s be honest here).

But there is no alternative for this. If you want great content, you have to do it no matter what. You have to review it more than once and edit it. 

Let me tell you how I proofread my content. I always review my article 3 times. And, I always choose different times to review.

First review in the morning, next afternoon, and finally at night. It’s because we tend to have different moods at different times of the day. And, this helps to review our content with different perspectives.

If you don’t want to review it, then you can ask your friends. But tell them to be honest and brutal about your content.

Pro tip: Ask what they don’t like. Or send someone who has no idea about your topic and see if they understand it.

You can use tools like Grammarly and Hemingway to edit and proofread your content.

10. Update Your Content Regularly

No matter how great your content is, it will be average after some time. So, you must always update your content.

Those examples you used today might not be relevant tomorrow. Data and statistics will be outdated. You must keep up and provide up to date information to your users.

People always talk about creating evergreen content. But even evergreen content will be outdated. Because time is always changing. You need to keep up.

Besides, search engines like content that are regularly updated. It shows you care for your users and might also help in ranking.

Final Words

According to a report, more than 5 million blog posts are published every day. Now imagine the level of competition. So to make your content stand out, you must create high-quality content. 

And, especially now where everyone thinks Content is a King, you cannot compromise on the quality of the content.

Make sure you follow all these steps. It might feel like a lot of work. But, once you start, you will definitely enjoy the process. And, soon it will be your habit. Besides, the final product will be so great that you will feel proud of it.

If you are not aware of why you should focus on creating great content, then visit my previous blog Benefits of Content Marketing. 

And, if you have a different approach to content creation, I would love to hear about that. Let me know about it in the comment below.

The post How to Create SEO Content? appeared first on Querynepal.

Not only Google, but all the search engines also return the result page. And, since Google being the most popular search engine, I will be breaking down the SERP of Google. Besides, the result page of most of the search English looks somewhat similar.

Before we start, let’s see what Google SERP looks like for search engineering in Nepal.

This is what the result page looks like. However, you won’t see this all the time. The result page keeps changing all the time. And, it also varies according to the users.

The result page I see might be different from the one you see. It is because Google tries to personalize the result page based on your preferences.

Here, you can see the result is divided into different boxes. All these have special meaning in the result page. In this blog, we will see the different fields that appear in SERP.

So let’s see what different sections appear in the result page of Google.

1. Organic Results in Google SERP

There are 10 organic results on the result page of Google. SEOs refer to them as 10 blue links.

Organic results are the natural listing that are listed by Google’s algorithm.

The algorithm uses about 200 ranking factors to choose the 10 organic results. If you want to know about these ranking factors, visit the blog on Google’s 200 Ranking Factors.

Here is what the organic results look like.

Here, results inside the box are organic results. Each organic result include:

• URL of the page (also known as URL slug)
• Title of the page (also known as title tag)
• Description of the page (also known as meta description)

SEO is something you should consider if you want to rank for the organic listing. If you want to know how SEO can be beneficial for your business in Nepal, makes sure you visit the article about the opportunity of SEO in Nepal.

Sometimes the organic result also includes some additional information. This additional information is known as rich snippets.

The above image shows an example of a rich snippet. Here, it includes the ratings, time period, and the calorie value as rich snippets.

There are other different type of rich snippets:

• Date – shows the published date of the article.
• Recipe – meta description includes the entire recipe.
• Music – information about albums, release date, length of the song, and so on.
• Product Details – shows the price and availability of products

Google confirmed that rich results are not the ranking factor. But it is found that having rich snippets increases the click-through rate.

If you want your webpage to have rich snippets, then you can add Structured Data Markup to your HTML.

Sometimes the organic result includes the link to the internal pages of the site.

Here, most of the time the links are taken from the links present in the sidebar of the webpage.

2. Paid Result

Paid results are part of Google Ads. The difference between the paid results and organic results is the Ad label shown in the paid result. Otherwise, they look a lot similar.

The paid results exist before the organic results. Sometimes, the paid results are shown at the bottom as well.

The presence of ads at the top does hamper organic results. The organic results are pushed down. But, what can we say, about 70% of Google’s revenue is from the ads.

The ranking on paid results depends on the amount of money you spend, the relevancy of your pages, location, and so on. If you want to know more about Google ads, visit the article by Hubspot.

3. Featured Snippet

The Featured Snippet is a special box that contains short descriptions about your search query.

Here, the box that contains the price of different Bajaj bikes in Nepal is an example of featured snippets.

Google takes the featured snippets from a webpage and tries to provide the answer to users on the result page itself.

In the above image, the featured snippet is a table about bike names and prices. However, featured snippets can be a paragraph, list, or video. 

We can also see multiple featured snippets on the same page. And, sometimes the featured snippet can be found in between the organic results.

Most of the results for voice search are from the featured snippet. And, since voice searches are increasing, it might be beneficial if you rank for featured snippets. However, the way Google chooses webpages for featured snippets is still a mystery.

4. Knowledge Panels

The knowledge panel appears on the right side of the result page and includes information about the searched topic. The information is collected from multiple reliable sources like Wikipedia.

Here’s what the knowledge panel looks like.

Knowledge panels usually appear for searches related to persons or organizations. They are sometimes referred to as the knowledge graph.

5. Videos in Google SERP

Based on the search query, you can sometimes see videos on the result page. For example,

Here, we can see that the organic ranking is occupied by the videos. And, the result is without selecting the video option on the top.

The ultimate goal is to satisfy the user requirements. And, if Google thinks the video is the best answer for the query, then it will show you the video.

Sometimes, we can see the video results as a pack.

This carousel form of video allows people to choose among multiple other videos.

Also, the above image shows the video featured image as well.

Most of the videos in the result page are from the YouTube. 

6. Images in Google SERP

Like videos, images in the search result are quite popular as well. If Google thinks images can be the best result for the query, then it will return the images.

For the query map of Nepal, showing the images makes sense. So, Google SERP returns the images in the search result.

Similar to videos, we can also find carousel images in the result page.

Google takes images from different websites to show them as image results.

9. GMB Listings

For local searches, Google shows the list of local businesses. These are called Google My Business Listings. It includes Map, name of the business, ratings, and so on.

If the search includes keywords like “near me” and the name of the place, there is a high chance you will see the GMB listings. For example,

This is how GMB listing appears in Google SERP. It is also referred to as Local Pack or Map Pack.

In the previous blog, we talk about Local SEO and Local Searches. If you haven’t read that, make sure you visit the article.

10. Answer Box in Result Page

Answer Box provides a quick answer to the query and appears at the top of the result page. For searches that require quick answers like the area of a place, temperature, etc, the answer box generally appears.

The answer box is often referred as the Knowledge Card.

Sometimes we can see tools like the calculator and currency convertor in the knowledge card.

Google takes the information from the Knowledge Graph to show it in Knowledge Cards.

11. Google’s shopping result

When our search is related to buying items like buy books, buy laptops, and so on, Google SERP shows a list of items similar to eCommerce. This listing is known as Shopping Results.

Here, we can see each product has a price, name of the product, and the name of the website. 

All the items in the shopping result are sponsored ones. So we can see the Ads label for the shopping result similar to the Paid result in Google SERP.

12. People Also Ask Section

The People Also Ask section is present between the organic ranking of every result page. This section includes a list of queries related to your search.

As you can see all listings in people also ask section includes the questions related to the original query engineering in Nepal.

Now when you click on one of the listings, it expands and shows brief information about the question.

From here, you can either go to the website mentioned in there or start a new search for the query.

13. Searches Related To Section

Similar to the People Also Ask section, you can always find the Searches Related To section towards the bottom of the SERP.

The Searches Related to Section includes a list of different search queries related to the original query. By clicking on one of the search queries, you can initiate a new search.

We can use the People Also Ask and Searches Related to sections as free keyword research tools.

Why is knowing Google SERP important for business?

If you want to rank for a particular keyword, then first check the SERP for the keyword. If there is no ad and other SERP features, then ranking organically will be beneficial for you.

But if there are ads, knowledge panels, videos floating on the SERP, then your organic ranking will be pushed down. And, it won’t be visible without scrolling. So you might want to avoid those keywords.

Second thing if the searchers are getting information on the result page through Answer Box and Knowledge Panel, why will they click on web pages. So try to avoid keywords that result in a knowledge panel and answer box.

Final Words

If you see something different from those mentioned above, don’t worry, that’s normal. Google is always experimenting with it’s SERP.

All those features are definitely helpful for users. Because users are getting information quickly. And, that’s helping Google as well. It is because users are spending more time on SERP instead of clicking to a webpage.

However, in a way, it’s hurting the organic rankings. Luckily in Nepal, all those extra features are not present in most of the result pages. This means organic ranking is where businesses from Nepal should be focusing on.

And, for this SEO is crucial for you. In my previous blog, I mentioned about the SEO Opportunities in Nepal. Make sure you check the blog to find out about all the benefits SEO can bring for your business.

The post What does Google SERP Look Like in Nepal? appeared first on Querynepal.