From finding the niche for your business to scaling the business, we can use the keyword research. So today, we will explore some of the major benefits of keyword research.

Before we start, let’s quickly discuss the keyword research first.

What is Keyword Research?

Keyword research is the process of analyzing different terms or queries that people use to search on the search engines. It involves finding

• Keywords people are using to search
• Number of times the keyword is used
• Competitors ranking for that keyword
• Difficulty level to rank for the query
• Different variations of the keyword
• Search engine’s understanding of the keyword, and many more

Benefits of Keyword Research

Now that we have some understanding of keyword research, let’s directly jump into the benefits of keyword research.

1. Find the Niche for Our Business

That’s right, we can use keyword research to find the niche for the new business or blog.

Suppose we are confused about starting our business on Digital Marketing or Web Development. Now in this case we can use Google Trend to compare both the fields.

Visit Google Trends, insert both the terms, and compare them. 

Here, we can customize our search according to

• Country
• Year
• Business Category (Finance, Computer, etc)
• Search Platform (Youtube, Image, Web)

We can also check for any business trend in any field we like. All these data might help us make a decision to start a business.

2. Plan Our New Blog Titles

Now that we have decided our business. we can also use keyword research to plan the blog for our business.

We can find a list of topics people are looking for. Based on the topics, we can plan our blog strategy.

Suppose we want to start a blog for our Web Development business. We can use Reddit Keyword Research Tool to find what people are looking for in our field.

Here, all we have to do is enter the name of the subreddit based on our business field. It then shows a list of different keywords popular in the field. Besides, we can also get the total search volumes of each keyword.

We can also export the whole data in excel which is really helpful.

We can also use a tool called AlsoAsked. Suppose we want to plan for the blog on the Digital Marketing business. We can visit the site and enter the term digital marketing.

Here, we can find all keywords related to digital marketing. This will definitely help us gather tons of topics for our blog.

All these data are extracted from the People Also Ask (PAAP section of the SERP. If you don’t know about the PAA section, visit What does Google SERP Look Like?

3. Find Topics to Be Covered By the Blog

Sometimes it might be hard to decide what topics to be included in the blogs and what topics should be excluded. In this case, we can use keyword research as well.

Here, we can use the keyword research tool called AnswerThePublic. All we have to do is enter our blog topic and search. It will show all the related terms people are looking for.

Let’s search for the topic, Digital Marketing Types.

This is just a demonstration of data in a single section. It provides huge data in nicely organized sections.

However, we can only get limited number searches per day in the free plan.

Also, we can use the Searches Related To section present at the end of the search engine result page. Here’s what the section looks like for the same title, Digital Marketing Types.

As we can see the searches related to section can also be used for our keyword research. It provide topics that can be included in our blog.

4. Choosing the Right Form of Content

I personally feel that keyword research should not be used only to find the right topics and keywords. We can use it to plan the format of our content.

For this, the search engine can itself become the best keyword research tool.

We just have to search our topic on Google and analyze all the top-ranking pages.

If all top-ranking pages are

• Videos – We should consider videos as our content format.
• How To Articles – We should create articles in the same format, and so on.

This is because search engines always try to provide the most relevant content to the users. And, a particular format of content might be more relevant. So making content in the same format might be more effective.

5. Get the Number of People Interested in a Topic

Till now we are generating keywords and topics. We can also get the proper data using keyword research.

We can get information like the number of people searching for a keyword, the location of people searching, and so on.

For this, I would recommend the Keyword Planner. It is a free tool from Google.

Here is what the keyword planner looks like for query digital marketing.

As we can see, it shows the range of average monthly search, related searches, the level of competition to rank for the keyword, and we can also modify the search for location and date.

Alternatively, we can also use Ubersuggest. It is also a free tool available right now. And, quite easier to use than the keyword planner. You should definitely give it a try.

6. Find the Average Word Count of Top Ranking Content

It’s true that word count is not the ranking factor. However, knowing the average word count of top-ranking pages will be beneficial in some way.

If you can manage to get paid tools like SEOSurfer, Ahrefs, and SEMrush, then those will provide more efficient data in an organized form. However, we are just considering free tools in this blog so these tools are out of option.

As for the free tool, I would say the extension Keyword Surfer gets our job done. It is the extension from SEOSurfer. And, is available for all Chromium browsers.

Once we install the extension, for every search, we can see the search volume for the keyword and a box from Keyword Surfer on the right side.

On the box, we can see a chart with options, Traffic, Word, and Keywords. When we switch to Words, we can get information about the word count of top-ranking web pages for the keyword.

This is a highly recommended extension for SEOs. Make sure to get the full benefit of it.

SEOquake was another extension quite useful for many things. It has recently switched from free to paid. But we can get quite some information using it for free. Worth a try. 

7. Get the Long Tail Keywords

As the name suggests, long-tail keywords are longer versions of a specific keyword. For example, the best seo tools in 2020 is a long tail keyword for the keyword seo tools.

They have low search volume and low competition. This is why ranking for long-tail keywords is quite easier than actual keywords.

Google’s Autocomplete, People Also Ask section, and Searches Related To sections are the best tool to find long-tail keywords.

Here we can see the list of long-tail keywords for the query seo tools using Autocomplete.

Now let’s see some of the suggestions from the People Also Ask section in Google.

As we can see, we can also use the search result page as the free keyword research tool. Here, we can get different long-tail keywords for our new blog.

Final Takeaways

The benefits of keyword research is not limited to only those mentioned above. We can achieve many more.

But before using any tool, make sure to have a clear idea of what we are trying to achieve. And, find the tool that serves the purpose.

If you want to find out about the popular keyword research tools then visit these articles

• Best Keyword Research Tools from Backlinko
• Free Keyword Research Tools from Ahrefs

Another good thing about keyword research is we can use one tool for multiple purposes and multiple tools for one purpose.

Like, the Searches Related To section in Google SERP can be used to find the title of new posts, topics for the post, or long-tail keywords. So, just because I have used a specific tool for the specific work doesn’t mean you should be doing the same.

Try the tool. Find what it provides. And, then use them to get the best possible outcomes. Don’t just use them to find the keywords to stuff in our content.

The post 7 Benefits of Using Keyword Research appeared first on Querynepal.

If you are one of those who want to rank their website higher using content, then this guide might be something you are looking for.

First thing first, what is the difference between regular content and SEO content?

According to Google, there is nothing called SEO content. If your content is unique and provides all the information required by users, then it can rank on search engines.

Now if you ask me, creating unique and quality content is definitely the first and most important step. But there are other factors involved in a ranking like links.

However, all those extra factors won’t help you if you don’t have great content.

So following the advice from Google, let’s explore the procedure of creating great content that can rank on search engines.

This is a step by step process. So, make sure you don’t miss any section to get the most out of this guide.

1. Understand the Industry

During the early days, I used to be so excited about creating content that I wanted to write about everything I know. And, later I realized that was a big mistake.

Because writing about every topic won’t be valuable for your industry. Unless you are a news site.

You should have proper knowledge about the industry you are writing about. This is because knowing the industry helps you understand the goal of your content.

If you are writing for your blog, you need to know what type of industry your blog is based on. Either you are a health-based blogger, tech blogger, or something else.

Or, if you are writing for small businesses, you need to understand the core value of the business.

2. Know Your Audience

You are creating content for your users. So, knowing them is crucial for you.

What I mean here is you need to find out as much information about your users. Like the age group, gender, professions, what format of content they want, and so on.

This helps you build a proper strategy for your content. Suppose most of your potential customers spend time on YouTube, then it’s obvious that creating blog articles won’t be as effective as video.

This is why you should always know who is consuming your content.

3. Choose The Topic

For many people, the process of creating content starts from here. This is one of the basic yet difficult steps.

Basic because you can create content on any topic you like. There is no restriction.

And, difficult because you want people to read your content. Now to make people read your content, they should have an interest in your topic. Otherwise, why would someone read something they have no interest in?

So you should find what people are interested in and what people are looking for. But don’t forget about your industry. Find topics within your field that people can benefit from.

Now, to find those topics let’s go to the next step.

4. Keyword Research

The process of keyword research is quite common in the field of content creation and SEO services. It’s because this helps you find what people are looking for on the internet.

And, since we are creating content for people, so knowing what people are searching for is important right?

So, how can we do that then? How can we find what people are looking for?

Well, there are lots of tools available for this. There are paid tools like Ahrefs, SEOSurfer, SEMrush, and so on. And, there are free tools like Google Autocomplete, People Also Ask section, Searches Related To section, People Also Search For section, and YouTube AutoComplete. 

These tools will provide you with organized and detailed data about what people are looking for. And, this will help you find the perfect topic for your content.

If you want to know about different keyword research tools, visit Best Keyword Research Tools.

Let’s have a quick view of what information you can get from keyword research. So here is what the Ahrefs tool looks like.

As you can see, besides just finding topics, you can get information about the number of people searching the topic, related keywords, questions, how difficult it is to rank for, and many more.

I recently discovered AlsoAsked. It is a great site that can give you a detailed list of topics related to any keyword.

And all those additional topics and questions you find can be used inside your content. This will improve the quality of your content. Also, search engines will have a more clear idea about your content.

If you want to learn more about the benefits of keyword research, visit 7 Benefits of Keyword Research.

5. Competitor Analysis

Now that you have done keyword research and decided on your topic. It’s time to analyze what your competitors are doing. Here, competitors mean those content that is ranking for your topic.

First, you need to check the search intent. If you don’t know, search intent means what search engines think about the topic. For this, analyze all the results in the search engine result page.

Suppose, for your topic if all top-ranking pages are Top 10 type articles, then creating the same type will be more effective. Or, if videos are ranking then creating videos will be beneficial. This is because search engines understand people are looking for those types of content.

Next, you can find common concepts covered in every top-ranking page. This gives you an idea about the information that should be in your post as well.

Besides, you can check

• if there is a similarity in word counts
• some concept they are missing which you can include in your
• whether the content is regularly updated
• find what people are asking in comments, and many more

Here, I mentioned word count but you should know that word count is not a ranking factor. People think that long content usually covers the topic in detail. So might help in ranking. But if you can satisfy users with short content, then that’s great as well. 

6. User Intent

Search engines now understand the semantic of your content. If your content is not valuable for users, then it won’t rank.

And, to create content beneficial for users, always focus on USER INTENT. Look I have emphasized the term, it’s that important.

Now for content with user intent, I prefer to do the following

• Always think like readers. Keep yourself in their place. Think about what information you might need if you were searching for the topic. Your content should provide all the information.
  
• Include only those information that is beneficial for users. Remove the unwanted information. And, always write in simple language. Just because you know some fancy complex words doesn’t mean you should include it in your article. Your reader might not know about that.
  
• Try to make the content relatable to users. Use examples, visuals, and proper structure of paragraphs. So, people don’t feel lost.

Always think that you are creating content for humans not for search engines.

7. Choose Content Format

Choosing the correct form of content is as important as creating the actual content.

Suppose your target audiences spend most of their time reading articles and blogs. Then the video form won’t be beneficial for you. Or if most of your audiences listen to music while working and traveling, then the audio form of content (podcast) will be much more effective.

So knowing your audience and creating the form of content they are interested in is really important.

8. Content Outline

Most people often ignore this and I was one of them. But, I strongly recommend making an outline before actually writing.

Now you have collected everything you need about the topic. And, you know how you are going to approach. But don’t just keep the approach in mind. Write it down and prepare the proper formatting of your content.

Here are some of the reasons why you should make the content outline first,

• The content outline will give you a rough estimation of how your final product will look like. And, you can figure out what is missing and what needs to be removed beforehand.
  
  
• You can write by staying within the boundary. This is important because you cannot just write about anything. You should stay on the topic.
  
  
• A proper outline will help you maintain the flow of your content. You will understand how to have a connection between each section.
  
  
• Suppose, the first section talks about one concept and the second section talks about another section. Now you don’t want the next section talking about the first concept. That will be so confusing for your reader.
  

I strongly suggest you make a habit of creating outlines. What I personally do is write all the sub-headings first. And, then list out points that I will mention in each section. Finally, I write one section at a time.

Someone from Reddit introduced it to me. And, it has been saving lots of my time.

9. Proofreading: Review and Edit

This is something most writers struggle with. It’s because they don’t have a dedicated editor who will proofread the content and edit it. And, reviewing your own content is kind of boring (let’s be honest here).

But there is no alternative for this. If you want great content, you have to do it no matter what. You have to review it more than once and edit it. 

Let me tell you how I proofread my content. I always review my article 3 times. And, I always choose different times to review.

First review in the morning, next afternoon, and finally at night. It’s because we tend to have different moods at different times of the day. And, this helps to review our content with different perspectives.

If you don’t want to review it, then you can ask your friends. But tell them to be honest and brutal about your content.

Pro tip: Ask what they don’t like. Or send someone who has no idea about your topic and see if they understand it.

You can use tools like Grammarly and Hemingway to edit and proofread your content.

10. Update Your Content Regularly

No matter how great your content is, it will be average after some time. So, you must always update your content.

Those examples you used today might not be relevant tomorrow. Data and statistics will be outdated. You must keep up and provide up to date information to your users.

People always talk about creating evergreen content. But even evergreen content will be outdated. Because time is always changing. You need to keep up.

Besides, search engines like content that are regularly updated. It shows you care for your users and might also help in ranking.

Final Words

According to a report, more than 5 million blog posts are published every day. Now imagine the level of competition. So to make your content stand out, you must create high-quality content. 

And, especially now where everyone thinks Content is a King, you cannot compromise on the quality of the content.

Make sure you follow all these steps. It might feel like a lot of work. But, once you start, you will definitely enjoy the process. And, soon it will be your habit. Besides, the final product will be so great that you will feel proud of it.

If you are not aware of why you should focus on creating great content, then visit my previous blog Benefits of Content Marketing. 

And, if you have a different approach to content creation, I would love to hear about that. Let me know about it in the comment below.

The post How to Create SEO Content? appeared first on Querynepal.

As a result, people will visit your site. You don’t have to go out and tell people about your business. This is why content marketing can be so beneficial.

Suppose you own a dental clinic, you can start making content on topics related to dental. Like, how to deal with cavities, clean teeth, healthy habits for good teeth, and so on.

This content can be helpful for people looking for such information. And, people will visit your business for that information. Later, you can convert them into your customers.

Here, you are not following the traditional marketing approach. You are not telling people about your business. Instead, you are creating valuable content. This content makes people know about your business.

Most of the time, people won’t know this is marketing. Even if they know, they won’t be bothered. Because they are getting valuable information for free. This makes content marketing so effective for local businesses in Nepal.

But still many local businesses in Nepal are unaware of its opportunities. The major reason behind this is the lack of knowledge about it.

So, today we will explore the content marketing opportunities in Nepal. We will learn about

Let’s get started.

What is Content Marketing?

As mentioned earlier, content marketing is a technique where you create high-quality content and provide it for free to the user. Content can be blogs, videos, podcasts, ebooks, and many more

It should provide some value to the users. This is important.

Content marketing is an inbound marketing technique. What this means is you don’t reach out to your customers and tell them about your business. Instead, you create content so that your customers visit you. The content should be valuable for users. Something they can enjoy and is beneficial for them.

In the context of Nepal, educational consultancies have implemented content marketing in Nepal. They are providing content about the foreign study. Like university, lifestyle, living cost, courses, and so on.

All this information is important for students planning to study abroad. And, through that information, consultancies are attracting students towards them. Initially, students visit for the information. Later, they end up taking services from the consultancy.

Different types of content marketing popular in Nepal

When someone talks about content marketing, people used to think about blogs. But the popularity of other forms of content (audio, video) has expanded the scope of content marketing beyond blogging.

Based on the type of content you create, content marketing can be classified into various categories. However, not all forms of content marketing are popular in Nepal. Here are some of the popular content marketing types in Nepal.

1. Blogging
2. Video
3. Podcasts
4. Infographics
5. Social Media Updates

1. Blogging for Local Business

Blogging is one of the most effective and most popular content marketing techniques. You create blog posts related to your business. Through your blog posts, you can attract people to your business. Those people can later be converted into potential customers.

However, your blog posts should be informational and valuable to your users. And, makes sure your blogs reach your potential customers. For this, you need a proper content marketing strategy which we will talk about later in this post.

2. Video Content Marketing

Video is another popular form of content marketing nowadays. It requires more effort and budget than others. However, a good engaging video carries lots of potentials to attract a large mass of people.

Besides, everyone knows the rise of youtube audiences in Nepal. Now if your customers prefer video over other forms of content, then you should consider it. Because providing what customers want is the goal, right?

3. Podcast 

The Podcast is the fastest growing industry right now. According to Podcast Insights, there are over 30 million episodes of podcasts.

Podcast provides an opportunity to get information on the go. Like, you can listen to podcasts while walking home, eating food, jogging, working, and so on. This makes podcast one of the effective means of content marketing.

And, this will be the future of content marketing in Nepal. 

4. Infographics

Wikipedia defines infographics as “graphic visual representation of information”. In simple words, infographics contain information in a visual form that is easy to grasp.

They provide information quickly that can be very helpful for quick remainders. Here is an example of infographics for content marketing in Nepal:

5. Social Media Posts

Social media posts are another good form of content marketing. It requires less effort than others so is quite popular in Nepal. You create valuable content and posts on different social media (Facebook, Instagram, LinkedIn).

This attracts people towards your content and later towards your business.

This form of content marketing is adopted by local electronics businesses in Nepal. They post about guides to choose laptops, phones, and information about various technologies. 

This helps to attract people who are interested in technology. And, finally when those people need to buy laptops, phones, or other electronic items. There is a high possibility that people will buy from those electronic businesses.

There are other forms of content marketing that can be so effective. Such as

• Emails
• Ebooks
• Webinars
• Free Courses, etc

However, they are still not so popular in Nepal.

Content Marketing Benefits in Nepal

Now that you know what content marketing is and different types of content marketing. Let’s see how businesses in Nepal can benefit from it.

1. Attract customers to your business

It is one of the major benefits of content marketing. Unlike, other marketing you don’t have to reach out to the users. Instead, they will reach out to you for the content.

Once they are into your business, you can convert them into your customers.

Tours and Travels business in Nepal has done it so nicely. They regularly post blogs, images, and videos about travel guides and places. This information is helpful for people who are interested in traveling.

This way, they are attracting people to their business.

2. Long term investment

Content marketing is a long term investment. What this means is, you create great content that is valuable for people.

Now that single content has the potential to bring people to your business for a long period.

Again, suppose you own a tour and travel business. And, you create content about essential things to carry during trekking. Now, that single piece of content is useful all the time. Like people traveling this year and people traveling next year, both will benefit from it. 

3. Build relationships with your customers

Nowadays, just providing services to your customers is not enough for your business. You need to maintain a good relationship with them. 

Content marketing can be very helpful for this. Valuable content for users shows you think about your users. And, you care what they want. This makes people think good about your business. And, that’s what you want.

A good relationship is beneficial for both businesses and customers.

Various youtube channels of fitness trainers in Nepal have done this so nicely. They provide information and advice related to fitness, health, and bodybuilding. This helps to build a good relationship with viewers.

As a result, people buy their gym memberships and products. 

4. Build a Community

You might have seen many businesses have started their own blog and youtube channels. This is because everyone is trying to build a community of their users.

And, a community can be so beneficial for any business anywhere in the world.

In the case of Nepal, you can take the example of Facebook pages like Routine of Nepal Banda and Men’s Room Reloaded. They have been continuously providing valuable content. As a result, they have built themselves a huge community.

Also, podcasts are quite effective in Nepal to build a specific community. 

There is a podcast by Punit Jajodia called Software Guff with Punit. In the podcast, he invites people from the IT industry of Nepal. He talks about the opportunity in the industry and shares the story of different IT startups. 

The information is useful for people interested in that field. Now, he is building a community of IT people in Nepal.

5. Build yourself an authoritative brand

The value you provide through your content expresses your expertise in the business. The better the content, the more people will follow your business. This gives you an opportunity to be a trustworthy brand in your business.

Suppose you own a web/mobile application development company. You regularly provide valuable content about new trends and technologies in your field. Help people in the field. Provides guides and solutions to people’s problems. Then, you will make a name in your field.

People will know you are an expert in your field. And as a result, you can build an authoritative brand.

6. Boosts the SEO of your business

If you create valuable content for your user, there is a high chance that you will rank higher in search engines.

This is because content providing value to users is already optimized for SEO. The higher ranking helps in the SEO of your business. And, trust me SEO is good for your business.

Make sure to visit my previous blog, SEO Opportunity in Nepal to know the benefit of SEO for your business. 

Content Marketing Strategy

There is no doubt that content marketing is so beneficial for your business. However, content marketing without a proper strategy is just a waste of money and time.

For example, suppose you own a software development training institute. Your customers will be those who want to learn programming and software development. Here, you should be creating content valuable for those people. It should be related to your business.

Creating content about rafting guides, trekking, abroad study won’t be beneficial for your business.

So, you must have a proper strategy for your content marketing campaign.

An effective content marketing strategy depends on various factors. It depends on business type, target customers, business location, competition, and so on. This is why it is difficult to use the same strategy for all types of business.

Here, I will share some key points for an effective content marketing strategy.

Tips for effective content marketing strategy

• set your goal
• find out your potential customers
• what content (blog, video, audio) your majority of customers prefer
• the problems your customers are facing
• determine how your business can solve that problem
• invest in creating high-quality content
• find where your customers are spending time
• distribute contents on a different platform (social media, website)
• make sure people know about your content
• make your content interactive

Each point is a huge topic in itself. So, I am not going to dive deeper and explain each point here. I will save it for another blog.

If you are planning to go for content marketing, you can hire an agency or freelancer in Nepal. But make sure they know what they are doing. And, always ask their plan for your business.

And, check if those plans include the above-mentioned points. Otherwise, there are lots of self-claimed content marketers who will just waste your time and resources.

Final Words

Content marketing provides the flexibility to connect with all kinds of people using all forms of content. This makes content marketing so effective not only in Nepal but all around the world.

Also, we saw all those benefits it can bring to your business. So, it is safe to say content marketing will remain in the market for a long time. Maybe you should consider adopting this new form of marketing.

There is a popular saying “Early bird catches the worm”. And, content marketing in Nepal is in its early phase. So, it’s time for you to be the early bird and stay ahead of the competitions.

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